Business To Consumer

B2C (Business-to-Consumer) refers to businesses that sell products or services directly to individual customers (end-users) rather than to other businesses (B2B). B2C transactions are typically:

• Shorter sales cycles
• Emotion-driven purchases
• Mass marketing & broad targeting
• E-commerce & retail-focused

Types of B2C Businesses in Canada

1. E-Commerce & Online Retail

• Businesses sell products directly to consumers via websites or apps.
• Examples:
  • Amazon Canada (general merchandise)
  • Shopify stores (independent online shops)
  • Sephora Canada (beauty products)

2. Brick-and-Mortar Retail

• Physical stores selling goods directly to shoppers.
• Examples:
  • Loblaws (groceries)
  • Canadian Tire (hardware & household goods)
  • Indigo (books & lifestyle products)

3. Food & Beverage

• Restaurants, cafes, and food delivery services.
• Examples:
  • Tim Hortons (coffee & fast food)
  • SkipTheDishes (food delivery)
  • HelloFresh Canada (meal kits)

4. Entertainment & Media

• Streaming, gaming, and digital content for consumers.
• Examples:
  • Netflix Canada (video streaming)
  • Spotify Canada (music streaming)
  • EA Sports (video games)

5. Financial Services for Consumers

• Banks, insurance, and fintech apps targeting individuals.
• Examples:
  • RBC (Royal Bank of Canada) (personal banking)
  • Wealthsimple (investing app)
  • Manulife (insurance)

6. Health & Wellness

• Fitness, supplements, and healthcare products.
• Examples:
  • Lululemon (athletic wear)
  • Jamieson Vitamins (supplements)
  • Maple (telehealth services)

7. Travel & Hospitality

• Airlines, hotels, and booking platforms for tourists.
• Examples:
  • Air Canada (flights)
  • Expedia Canada (travel bookings)
  • Airbnb Canada (short-term rentals)

8. Automotive & Mobility

• Car sales, ride-sharing, and electric vehicles.
• Examples:
  • Tesla Canada (EV sales)
  • Uber Canada (ride-hailing)
  • Canadian Black Book (used car pricing)

Key B2C Sales Models in Canada

1. Direct Online Sales (e.g., brand websites like Canada Goose)
2. Marketplace Selling (e.g., eBay Canada, Etsy Canada)
3. Subscription Services (e.g., Chefs Plate, Disney+ Canada)
4. Social Commerce (e.g., Instagram Shopping, TikTok ads)

Why B2C is Growing in Canada?

• High internet penetration (90%+ of Canadians shop online).
• Strong mobile commerce adoption.
• Consumers prefer fast shipping & easy returns (e.g., Amazon Prime).
• Rise of DTC (Direct-to-Consumer) brands (e.g., Mejuri, Knix).

B2C vs. B2B in Canada